How we rank things
No sponsored placements, no invented star ratings, and no pretending we have tested every washing-up liquid in Britain. Here is exactly what we do and what we do not do.
What we actually use
- Real customer ratings and review counts. A product with tens of thousands of ratings at 4.6 tells you something a slick product page cannot. Volume matters as much as the score.
- Live prices. Prices on this site are pulled live from Amazon when the page loads, not saved from weeks ago. That means what you see is what you would pay right now.
- Reviews from beyond Amazon. For many branded products we also pull the rating for the same item from UK retailers such as Superdrug, LookFantastic, Holland & Barrett and Pets at Home. When a product is loved on Amazon but rated lower elsewhere, that gap is worth knowing, and we show it side by side with a link to each source so you can check it yourself.
- Repeat-buy logic. This site is about the things you rebuy. Cost per wash, per cup or per nappy usually matters more than the sticker price, so that is how we think about value.
What we do not do
- We do not invent ratings. If a product has no meaningful reviews yet, it is labelled as a new listing rather than given a made-up score.
- We do not call a 3-star product excellent. Our write-ups match the actual data. A mixed rating gets described as mixed.
- We do not take payment for placement. Brands cannot buy a spot or a better verdict.
- We do not show stale prices. Where we display a price it is fetched live, never saved from weeks ago.
- We do not claim hands-on testing we have not done. Where a verdict is based on aggregated data rather than our own use, that is what it is.
About those "beyond Amazon" ratings
Where you see a Beyond Amazon panel, we have found the same product on a UK retailer's own site and read its rating there. Two honest caveats. First, we only show it when the retailer has a meaningful number of reviews, because a handful of ratings tells you nothing. Second, a shop's product rating measures the product, whereas a company's Trustpilot score measures the company's service, which is a different thing. We do not mix the two up, and we do not copy anyone's review text. We link to every source so you can read it at first hand.
How we choose what to compare
A comparison only earns a page if it is genuinely useful. Two products have to be real alternatives someone would actually cross-shop, there has to be a real trade-off between them, and we have to be able to say something specific and decisive. Comparing two nearly identical products from the same brand helps nobody, so we do not do it.
How we make money
We plan to fund this site with affiliate commissions, but we are not earning from it yet. Right now our product links are plain Amazon links with no tracking attached. When that changes we will say so on every page. Our affiliate disclosure is kept up to date.
Keeping it current
Ratings and review counts are refreshed regularly, prices are live on every page load, and each review shows when it was last updated. Our product data was last refreshed on 24 July 2026. We currently track 1,737 products across 37 categories, and we would rather cover fewer things properly than list everything badly.
Spotted something wrong?
Prices move, products get reformulated and listings change hands. If something here looks out of date or plain wrong, tell us and we will fix it.