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The Ordinary Niacinamide 10% + Zinc 1%, Brightening & Smoothing Serum for Blemish-Prone Skin, 30ml
The Ordinary

The Ordinary Niacinamide 10% + Zinc 1%, Brightening & Smoothing Serum for Blemish-Prone Skin, 30ml

4.6 / 5 ★★★★★ 58,761 ratings

Data reviewed 27 July 2026

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Ranked from real customer ratings, not sponsored placement. How we rank →

Overview

This lightweight, water-based serum pairs a 10 percent dose of niacinamide with 1 percent zinc PCA, aimed at blemish-prone skin to soften texture, boost radiance and help keep oil in check. It is a well-loved staple at 4.6 from nearly 59,000 Amazon ratings, and holds up at LookFantastic with 4.5 across 3,600-plus reviews, though Superdrug sits a touch lower at 4.3. Patch test first, as niacinamide can be a lot for very sensitive skin. A few drops a day means a bottle stretches for months. Check the current price on Amazon.

Beyond AmazonRated consistently well away from Amazon, too.
  • Amazon4.6/558,761 ratings
  • Superdrug4.3/5101 reviews · source
  • LookFantastic4.5/53,663 reviews · source

Ratings gathered from public product pages at UK retailers. We link to each source so you can check.

Key features

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